Webmaster for Hire, LLC is a web design, development and internet marketing firm serving local, national and international clientele. Elizabeth Varian, President, assists small business owners by creating a professional, custom web presence. Her experience of over 14 years and personalized service, along with her ability to explain difficult concepts in easy to understand terms to the most fearful client, has enabled her to grow national clientele recognition.

An expert in Internet marketing, search engine optimization, and target audience design skills, Elizabeth Varian has been assisting companies on the Internet with strategic marketing plans and in-person coaching sessions since 1997.

Ms. Varian specializes in Intranet/Internet consulting that includes producing custom site design and development, quality assurance, and site maintenance. She is quite familiar and effective in putting strategies to use on the Internet that enhance real world marketing efforts and strategies

Previously, Ms. Varian was Vice President of Web Development for a Florida-based video production company. Some of her accomplishments include created distance learning product development, video investment presentations for potential investors, redesign of websites and video libraries, project estimation and management, product specification sheet development, customer relations management, and budgeting, as well as management of her production staff.

CBS SportsLine.com garnered her skills before that as a senior producer. She developed online sites that enhanced real world marketing efforts, managed "Sports Careers" - a co-sponsored site that included tradeshow marketing, business development, partner relationship management, marketing campiagns, customer relations management, and site producer.

Ms. Varian also enjoys using her expertise in optimizing websites to capture and sustain visitors from target audiences through search engine visibility, site marketing, and affiliate programs, as well as conducting training and speaking on these subjects.

RESUMÉ

PROFILE

• Over 12 years of working experience in Internet/Intranet technology (web design management, project management, documentation, HTML coding, graphic design) in client/server environments.
• Development of both Intranet and Internet sites.
• Guest Speaker at the 2001 Proudfoot Global Marketing Meeting - topic:Email Marketing.
• Senior Producer for the 2000 CBS E-Commerce SportsLine/Super Show New Products site.
• Associate Producer of the live online video production of CBS SportsLine/Super Show New Products feed.
• Managed a quarter-million-dollar advertising campaign for CBS SportsLine.com's The Sports Store.
• Developed, managed the artistic design and launched MarketPlace on CBS SportsLine.
• Responsible for managing, site developing and growing business relationship management for the CBS SportsLine Sports Careers partnership account.
• Consultant to Gerald Stevens Co. on search engine optimization to improve their site and their clients' sites visibility.
• Developed online training sessions and content syndication for the Contacts Unlimited, Inc.'s web site.

QUALIFICATIONS

Web Design Technology Background:

Business Environments / Site Production / Development

• Sample client portfolio is available online here

Management Experience:

• CRM (Customer Relations Management)
• Project quotation and management
• Budget management
• Managed creation of product specifications sheets
• Personnel management
• Workflow of graphic designers, programmers, flash designer and content managers
• General staff administration
• Advertising department management

PROFESSIONAL EXPERIENCE

• Web site development of a CRM (Customer Relations Management) program site
• Intranet design, development, quality assurance and maintenance
• Internet sites and portal site development
• Designed "landing" website to enhance offline marketing efforts
• Presenter at Global Marketing Meeting - topic: Email Marketing
• Developed corporate Intranet & Internet design standards
• Developed corporate instruction manuals for sites developed
• Created distance learning programs
• Created video business plan presentation for potential investors
• Managed redesign of corporate site and video libraries
• Designed full-color and black/white magazine and newspaper ads

E-commerce Producer / Senior Producer

• Managed print advertisements campaigns
• Created online "landing" pages to enhance offline marketing efforts
• Senior Producer of CBS SportsLine's New Product site for 2000 The Super Show

Marketing Producer

• Tradeshow marketing
• Business development
• Partner relationship management
• Various marketing campaigns, including banner advertisement, search engine visibility, and link partner development
• Site Producer
• Optimized websites toward target audience to capture and sustain visitors
• Presented training session on search engine optimization
• Customized and launched an affiliate program

E-Commerce Marketing & Ad Campaign Management

• Created and launched MarketPlace on SportsLine.com
• Budget management
• Rate and placement negotiation for newspaper, magazine, and Internet media

EMPLOYMENT HISTORY

REFERENCES

WEB SITE REFERENCE
See Portfolio